In today’s online-driven world, digital marketing has become an essential component for businesses aiming to thrive and grow. But what exactly is digital marketing? Let’s dive into the realm of this exciting and ever-evolving concept.
Digital marketing encompasses a wide range of strategies and techniques aimed at promoting a website or online presence. It involves utilizing various online platforms and channels to reach and engage with a target audience. Whether you’re a small business owner or a large corporation, digital marketing has the power to take your online presence from ordinary to extraordinary.
One of the key elements of digital marketing is search engine optimization (SEO). SEO enables your website to rank higher in organic search results, making it more visible to potential customers. By optimizing your website’s design, structure, and content, you can enhance its visibility on search engine results pages and attract more online traffic.
But digital marketing extends far beyond SEO. It encompasses the entire online ecosystem, including social media, web design, and content creation. With the right digital marketing strategy, you can leverage the power of social media platforms like Facebook, Instagram, LinkedIn, and Twitter to connect with your audience, build brand loyalty, and drive website traffic.
Creating compelling and informative blog posts is another integral aspect of digital marketing. By crafting engaging content, you can position yourself as an authority in your industry, attract new visitors to your website, and nurture relationships with existing customers. Blog posts offer an excellent opportunity to share valuable insights, promote your products or services, and keep your audience up to date with the latest industry trends.
Furthermore, digital marketing involves leveraging online profiles such as Google Business and Bing Places to enhance your online visibility and reach a wider audience. These platforms allow you to showcase your business information, including contact details, opening hours, and customer reviews. By optimizing your profiles, you can boost your credibility and attract more potential customers.
Digital marketing is a catalyst for business growth in the online realm. With effective strategies and techniques, you can reach your target audience, increase brand awareness, generate leads, and ultimately drive conversions. From web design to social media management, every aspect of digital marketing plays a crucial role in capturing the attention of your target market.
In conclusion, digital marketing is the secret sauce that can transform your online presence and take your business to new heights. By harnessing the power of SEO, social media, web design, and various online channels, you can build a strong and influential digital presence. So, dive into the world of digital marketing and unlock the limitless potential it holds for your business.
Quite often, businesses struggle with graphics and imagery to use in their marketing, on their websites, and in their brochures to show their products and services. Sometimes, small businesses in particular don’t have the budget to get good quality photography done, and it can be a challenge to take photos in-house – you may not have the time, or an appropriate location for instance. Many resort to stock photography, which is fine, but never really encapsulates your services or products in the right way, and can look cheap or ‘not quite right’.
For this reason, we suggest using some simple, unique, but informative illustrations to fill those gaps. here are some examples:
Illustrations and graphics like these can fulfill a range of purposes:
They look crisp and clean on your website and marketing
They can illustrate your product or services without getting dated when you release a new product
They are customizable and unique to you
We create the graphics, saving you time looking for images that may not work or misrepresent your brand
They can replace in-house photos that may not look as professional as you’d like
Starting at around $45, they are affordable too, so if you’d like to jazz-up your marketing, get in touch and we’ll start creating graphics for you!
Online Marketing Plans & Time Banks from Gleneden Ridge Design
We are fully aware of how hard it can be to keep a small business running these days, and with marketing budgets being reduced it’s not getting any easier. That’s why we’ve developed value-added plans for online marketing, blogs, and social media, website maintenance, search engine optimization, graphic design, and website development.
Our SEO, blog & social media, maintenance, and marketing plans run for one year from the date-of-purchase and are calculated at a much lower hourly rate than if you pay for your services on a month-by-month or hourly basis.
Similarly, our design & development time banks offer an increasing discount on our hourly rate, depending on the number of hours that you purchase. Time bank hours do not expire; you just ‘top-up’ when you get low.
Here’s the full range of Gleneden Ridge Design Plans and Programs:
Annual Website SEO & Maintenance Plans
Our Search Engine Optimization programs include initial SEO setup and configuration, monthly Google Analytics reports, and continuous on-page and back-end adjustments to your website to maximize its search potential.
SEO plans now also include a maintenance component, so we keep your core software, modules and plugins, and settings up to date, as well as running regular backups.
Blog and social media programs include the setup of your blog page, integrating the new blog (or an existing one) with your social media accounts (if required), quarterly post schedules, writing, design, and setup of weekly or bi-weekly blog and social media posts, and posting to all applicable online channels.
Get a better hourly rate by purchasing a Gleneden Ridge Design Time Bank! Gleneden Ridge Design is priced to make marketing easier on your pocket, so you can grow your business without blowing your entire budget on websites and graphics, but if you purchase a Design & Development Time Bank, you can secure a lower hourly rate and save as much as 33% over the standard rate.
Custom SEO, Campaign, Development, and Design Programs
If you need a customized SEO, Social Media, or Marketing Program, then we can create a program just for you. Whatever you need, we can come up with a program customized to your requirements. Just contact us and tell us what you need and we’ll do the rest!
So here’s the thing; I recently spoke with several of our clients about their previous experiences with other design and marketing agencies, and whether they received value for money. What I found out wasn’t good, and certainly didn’t paint the design & marketing industry in a good light. But also, I wasn’t surprised by what I heard. In a nutshell, the felt that they had been talked-down to, taken advantage off, and in some cases ripped off, just because they were small businesses who didn’t have much in the way of tech knowledge, or have their ear-to-the-ground when it came to websites and technology.
Here are some examples:
One company wanted a basic website with 5 pages and some simple SEO, just to point customers towards for details, testimonials, etc. they were quoted over $3,000 just to build the website!
Another business was charged over $5,000 for an annual Search Engine Optimization program for their website, with virtually no results to show for it. The marketing agency hadn’t even added even the most basic SEO data to any of the pages.
Yet another company purchased a $10,000 annual marketing program from an online marketing firm who promised hundreds of new clients over the course of the program, but they didn’t get a single lead!
All of it is just money for nothing, and it’s not right, especially for small businesses, and indeed any business, especially those in a more remote or rural location.
If you’ve had any experiences like this; please let me know – I’d be happy to hear about it, and maybe I could help!
Now, I’m not in the business of naming and shaming. Its a free country, and anyone can do business how they want to, and its down to the individual conscience of these agencies as to whether they feel that they’re being fair and honest. But I don’t think its fair, honest, or ethical to misquote, patronize, or be just plain lazy when your clients are paying you with their hard-earned money. Please don’t misunderstand me; I’m not saying that all design & marketing agents are disreputable; on the contrary, there are some really good ones out there, in urban and rural areas, but there are some bad apples just as in any other industry.
And that’s why Gleneden Ridge Design tries to do things differently.
I like to be fair, honest, flexible, and inexpensive, because small businesses need all the help they can get in today’s climate. And I include Gleneden Ridge Design in that; we need each other!
Our plans and programs are flexible, driven by value, not by greed or elitism, and we won’t talk down to you; we won’t baffle you with buzzwords, or lose you in tech speak. We’ll talk to you on your own terms, work with you, and make the whole marketing thing much more palatable.
We are professional, but we’re not pretentious!
Take some time and think about what you really need; not what you think you need, or what someone else tells you that you need. And if you’re unsure, talk to us; we’d be happy to advise on any aspect of your graphic design, website, social media, and marketing projects.
And we’re damn sure that you’ll get a better experience than you would have thought!
Many small businesses have discovered to their cost that some high-street and online marketing agencies can be full of buzzwords and slogans, coupled with some waffle and bloat, and lots of cost, often with no results and a lack of responsiveness. They talk to you in their language, not the customers, and they give themselves a perceived value and price tag that vastly outweighs and negates any return on your investment. We have customers that have spent $3,000, $5,000, and even $10,000 with marketing agencies who’ve promised them the earth, but the client has come out of it with virtually nothing to show for it, save an empty pocketbook of course.
This is why we’re different; this is why we treat our customers differently.
We’re based locally, on a farm in Gleneden, Salmon Arm, in the Shuswap, BC, and we’re normally in outdoor gear. We don’t like to see small businesses get ripped off, talked down to, and have the wool pulled over their eyes. We speak clearly to our customers, and in their own language. Many businesses in the region aren’t that tech-savvy, but they’re specialists in their own fields, and they need people like us to guide them through the maze of choices, apps, settings, and options that are presented to them when they start creating their online marketing, websites, and social media. Many have heard of SEO, CTAs, landing pages, and PPC advertising but don’t really know what they are.
Creating a website and developing your marketing can be a daunting prospect to many, and that’s why we’re here.
We talk to you, find out what you want, what you need, and how you want to work. Then we tailor our approach to you, customizing our programs, pricing, and strategies to your business.
We like to take as much of the marketing strain away from you as we can, so you can just focus on your own areas of specialization. We might bother you occasionally for things like design approvals, project feedback, or if we need more content, but otherwise, we’ll be your independent graphic design, website development, and marketing department, ready to respond to your needs, quickly and efficiently, without fuss, and at a price that you actually can afford, and that gives you a tangible return on investment.
From now until June 20th, the Summer Solstice, get savings of 10% when you purchase a website development, graphic design, logo design, video or slide design, or ad design service!
That’s right, we’re excited about Spring time growth, so when you order one of the services below, we’ll give you a 10% discount on the price.
The offer extends to these products and services:
New website design
Upgraded website design
Blog design and setup
Social Media custom profile images and design
Graphic design for collateral, stationery, posters, flyers, etc.
Logo design
Video editing, slide, & presentation design
Illustration
Ad & marketing design (website banners, print ads, Facebook ads, and Google ads)
*Note that this discount does not apply to design and development time banks, website SEO plans, website maintenance programs, or blog & social media plans since these programs are already discounted.
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