Gleneden Ridge Design Blog

Brand Standards: Styling your Company

Brand Standards: Styling your Company

Building your business into a recognized brand can be a long, daunting, and arduous process. There will be many areas of your corporate branding that do not conform to anything else that you have. Your company stationery may have your logo on, but may not use the same fonts as your brochure, which may not use the same colors as your advertising, which have completely different imagery to your website.

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Images: some differences between online and print use

Images: some differences between online and print use

We take pictures on our phones all of the time. Of family, events, and day-to-day stuff. The quality of these photos varies by phone and camera type, but in general, these days, phone cameras a far better than they ever where, in some case, they may even approach what you’d get with an actual camera. However, when it comes to picture usage, there are some applications where you do need to be sure of your quality, for example:

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Building Your Website the Right Way

Building Your Website the Right Way

Some people think that you build a website and that’s it; you leave it and other people look at it. But it doesn’t work like that. Not any more.
These days, you need to go through a bit of a research, planning, and creation process to make sure your website is going to work for you and not be a waste of time. Here’s an outline of this process from our experience.

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A Brief Primer on Business & Marketing Jargon

A Brief Primer on Business & Marketing Jargon

The business world is full of jargon, and this is especially true of the marketing world. The problem is, that much of this jargon is either ill conceived, misunderstood, or just plain useless, and there are many small businesses out there that simply cannot identify with what can be perceived as nonsensical or pretentious jabber.

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