Value-Driven Website Design

by GRD Creative | Aug 10, 2021 | Business, Gleneden Ridge Design, Graphic Design, Marketing, Web Site Design

So here’s the thing; I recently spoke with several of our clients about their previous experiences with other design and marketing agencies, and whether they received value for money. What I found out wasn’t good, and certainly didn’t paint the design & marketing industry in a good light. But also, I wasn’t surprised by what I heard. In a nutshell, the felt that they had been talked-down to, taken advantage off, and in some cases ripped off, just because they were small businesses who didn’t have much in the way of tech knowledge, or have their ear-to-the-ground when it came to websites and technology.

Here are some examples:

• One company wanted a basic website with 5 pages and some simple SEO, just to point customers towards for details, testimonials, etc. they were quoted over $3,000 just to build the website!
• Another business was charged over $5,000 for an annual Search Engine Optimization program for their website, with virtually no results to show for it. The marketing agency hadn’t even added even the most basic SEO data to any of the pages.
• Yet another company purchased a $10,000 annual marketing program from an online marketing firm who promised hundreds of new clients over the course of the program, but they didn’t get a single lead!

All of it is just money for nothing, and it’s not right, especially for small businesses, and indeed any business, especially those in a more remote or rural location.

If you’ve had any experiences like this; please let me know – I’d be happy to hear about it, and maybe I could help!

Now, I’m not in the business of naming and shaming. Its a free country, and anyone can do business how they want to, and its down to the individual conscience of these agencies as to whether they feel that they’re being fair and honest. But I don’t think its fair, honest, or ethical to misquote, patronize, or be just plain lazy when your clients are paying you with their hard-earned money. Please don’t misunderstand me; I’m not saying that all design & marketing agents are disreputable; on the contrary, there are some really good ones out there, in urban and rural areas, but there are some bad apples just as in any other industry.

And that’s why Gleneden Ridge Design tries to do things differently.

I like to be fair, honest, flexible, and inexpensive, because small businesses need all the help they can get in today’s climate. And I include Gleneden Ridge Design in that; we need each other!

Our plans and programs are flexible, driven by value, not by greed or elitism, and we won’t talk down to you; we won’t baffle you with buzzwords, or lose you in tech speak. We’ll talk to you on your own terms, work with you, and make the whole marketing thing much more palatable.

We are professional, but we’re not pretentious!

Take some time and think about what you really need; not what you think you need, or what someone else tells you that you need. And if you’re unsure, talk to us; we’d be happy to advise on any aspect of your graphic design, website, social media, and marketing projects.

And we’re damn sure that you’ll get a better experience than you would have thought!