Today we’d like to show you a few ways that you can retouch and enhance your photos to give your website images a boost, and to add a flourish to your marketing!
Some of these effects can be done with Windows image programs such as MS Paint, other’s are easier with a program like Adobe Photoshop. Whatever the case, in you need help achieving these effects, please get in touch and we’d be happy to assist!
Creative use of Photo Retouching: Some Examples:
Merging two photos together
Here we’re taking a computer software screenshot and mapping it onto a computer monitor image to show it on screen:
Computer screen image
Software screenshot
Complete image
Remove distracting objects to focus on the foreground
In this photo, we removed the distracting detail around the main focus areas to show the horses at their best:
Original image
Final image
Removing reflections and reshaping images
With this image, we re-shaped the image, cropped out the frame, then retouched the remaining image to remove glare and reflections:
Original photo
Retouched photo
From colour photos to sepia
This is a simple case of taking a normal colour image, then creating a sepia effect from it:
Original colour image
Sepia version
Flipping and fading photos
We wanted this goat image to fade into the page from the right, so we flipped it and applied a simple fade to create the effect:
Original goat
Flipped and faded goat
Removing a background and brightening an image
With this image, we removed the background to create focus, and applied brightness and contrast to give the original dull image a boost:
Original photo
Brightened image
These are just a few ways that you can edit your images to create balance, focus, and clarity with your photos.
Look out for more ideas from Gleneden Ridge Design soon!
Carrying on from a previous post where we talked about how small business owners often get a rough deal when it comes to websites and digital marketing, here we’d like to discuss some of the best and simplest ways that small business owners can get online and manage their marketing themselves – or with little help – without breaking the bank.
Where to Start with Marketing
Ideally, you should start to market before or as soon as your product or service becomes available as it can take some time to build up an audience. Here are some great ways and tools to use to start online marketing and building up your prospects and customers.
Use social media to your advantage: Facebook Business pages are the obvious choice for most companies; LinkedIn is great for professional services, YouTube is great for promos, tutorials, and ‘how-to’s’, and other services such as Instagram, Pinterest, and Twitter all have something to offer.
Websites
Your website is your business face or store front online; more so than your Facebook Business page, so keep it up-to-date and current in both content and design. And make sure your SEO is up-to-scratch on your website; the internet doesn’t know that your website is there unless you tell it!
Blog Posts
Creating a blog is easy on WordPress-based websites and similar platforms. A blog allows you to share your knowledge, ideas, and services to the world, while at the same time broadening the scope of your website, and complementing your social media.
Google & Facebook Ads
Google Ads and Facebook Ads are both pay-per-click advertising systems that you can customize to your brand and your pocket. They are relatively easy to set up to start with, and they offer ‘as-you-go’ guidance, but when you get deep into them, they can get complex, so ask for help if you need to.
Computers & Networks in General
For other IT-related services for the small business, such as computer hardware, network equipment, installation, and system software configuration, talk to TechPoint Networks and Computer Services who’ll be able to offer you all the support you need.
And finally…
Digital marketing will continue to be vital to our business lives, and to how we conduct business. As time goes on, new media will appear to help with our marketing efforts; some may be easy to use, while others may be more difficult and need a certain level of technical knowledge. Whatever the case, if you need help with any aspect or your online – or offline -marketing, give us a call and we’d be only too happy to help!
Quite often, businesses struggle with graphics and imagery to use in their marketing, on their websites, and in their brochures to show their products and services. Sometimes, small businesses in particular don’t have the budget to get good quality photography done, and it can be a challenge to take photos in-house – you may not have the time, or an appropriate location for instance. Many resort to stock photography, which is fine, but never really encapsulates your services or products in the right way, and can look cheap or ‘not quite right’.
For this reason, we suggest using some simple, unique, but informative illustrations to fill those gaps. here are some examples:
Illustrations and graphics like these can fulfill a range of purposes:
They look crisp and clean on your website and marketing
They can illustrate your product or services without getting dated when you release a new product
They are customizable and unique to you
We create the graphics, saving you time looking for images that may not work or misrepresent your brand
They can replace in-house photos that may not look as professional as you’d like
Starting at around $45, they are affordable too, so if you’d like to jazz-up your marketing, get in touch and we’ll start creating graphics for you!
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