We’ve spoken with many clients who’ve heard the term ‘SEO’ but don’t really understand what it’s all about, so we’ve written this short post to outline what it is, what’s involved, and how it works, so anyone can understand more about this important topic.
So what exactly is SEO?
SEO, or search engine optimization, is an essential aspect of building a successful website. By optimizing your website’s design, content, and keywords, you can improve its visibility online. This increased visibility can lead to more traffic and ultimately drive growth for your business.
SEO work involves updating and adding great on-page content (web pages, blog posts), updating off-page or back-end SEO data (keywords, descriptions, alt-text), improving backlinks (links from other good websites to yours), and by improving your site structure, flow, load speed, and efficiency, so that search engines such as Google and Bing can scan and index your website, and then list it in their database so they can show it in their search engine results pages (SERPs) when someone searches for products or services like yours.
And you can check on the results of your efforts and plan for future updates and content using free tools like Google Analytics or Google Search Console.
How long does SEO take to work?
A fundamental part of digital marketing, a SEO strategy plays a significant role in the success of any online venture. It’s important to understand that seeing results from your SEO work takes time and consistent effort, typically from 3-6 months, and in some cases even up to 12 months to see significant results to your search engine rankings and traffic. The timeline for SEO to work can vary depending on factors such as keyword competitiveness, content quality, and optimization strategies, and of course consistency with updates to your content.
What’s involved?
To enhance your website’s SEO, focus on optimizing elements such as design, main page content, keywords, titles, descriptions, alt-text, and by adding new content regularly, such as by developing new pages and sections to your website, or by writing regular blog posts. Some technical aspects to improve include page load speed, efficiency, design, and the general flow of your pages and website. By putting in the effort to improve these aspects, you can boost your online visibility and attract more potential customers to your website.
Some of the best types of content to create and add to your website includes:
- Blog posts: casual, short but informative posts about your products, services, or area or field
- Long-form content: longer, more in-depth and detailed articles with a more professional tone about areas of your expertise
- Infographics: informational graphics outlining or detailing specific products, functions, or systems
- Videos: about relevant topics
- Guides: produce a PDF guide or download that has good information, or something to offer your clients or prospects
By publishing this kind of content to your website, and by sharing it across your social media, you can help drive your digital marketing forward in a positive direction, and help get the results you need from your site.
In today’s digital age, having a strong online presence through effective SEO practices is crucial for the success of your business in the competitive online landscape.
For more information on SEO strategies, contact Gleneden Ridge Design.
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