As the leaves begin to turn and the air grows crisp, it’s the perfect time to revitalize your business and set a powerful course for the season ahead. The Fall offers a fresh perspective and an opportunity for renewal, making it the ideal moment to kick up your digital marketing strategies. With Gleneden Ridge Design by your side, you can ensure that your business not only keeps pace but stands out in a crowded marketplace.
Imagine upgrading your website into a dynamic hub that captures attention and converts visitors into loyal customers. Breathe new life into your online presence, create a user-friendly experience that reflects your brand’s unique voice. From eye-catching designs to optimized performance, we have the tools to elevate your site to new heights.
But a great website is just the beginning. This Fall, it’s time to enhance your social media engagement, turning platforms into lively conversations that resonate with your audience. Develop content strategies to help you connect on a deeper level, building authentic relationships that translate into trust and brand loyalty. Let’s craft compelling posts that not only entertain but also inform and inspire.
Additionally, boosting your advertising efforts can dramatically increase your reach. With targeted Google and Facebook ad campaigns designed to capture attention where it matters most, Gleneden Ridge Design ensures your message gets in front of the right eyes. We’ll work together to identify your goals and deliver impactful ads that drive results.
Don’t let the season pass you by without taking action. Now is the moment to invest in your business’s digital future. Together, we’ll navigate the changing landscape of marketing, helping you to harness the power of the fall season and position your brand for success. Reach out to Gleneden Ridge Design today and let’s embark on this exciting journey together. The time to act is now.
In the vibrant world of digital marketing, standing out is essential. At Gleneden Ridge Design, we understand that your brand has its own unique story to tell. We will communicate with you at your level, and connect you with your audience on their level. Our approach combines creativity with strategy, ensuring that every campaign is a journey that engages and inspires.
When you choose Gleneden Ridge Design, you are choosing a partner that values collaboration. We work closely with you to understand your vision, goals, and audience. This personalized approach allows us to create tailored strategies that align perfectly with your business objectives. Whether you are looking to enhance your social media presence, design and optimize your website, or launch an email campaign, we are here to help every step of the way.
We’re passionate about staying ahead of industry trends and utilizing the latest tools and technologies. This commitment to innovation empowers us to deliver solutions that not only capture attention but also convert leads into loyal customers.
Additionally, we pride ourselves on transparency and integrity. You will always know where your marketing campaigns are going and how they are working for you. Regular updates and reports keep you informed about our progress and the impact of our efforts. We believe that success is best achieved through open communication and mutual trust.
Ultimately, choosing Gleneden Ridge Design means choosing a partner who is dedicated to your success. We don’t just create marketing campaigns; we build lasting relationships that empower your brand to thrive in a dynamic digital landscape. Join us in turning your vision into reality and watch as we elevate your brand to new heights.
Talk to us about your SEO and digital marketing and move your business forward to the next level.
At a time when rising costs and interests rates are making it difficult for many to get by, it’s really tough for businesses to survive, especially small ones. Here we’d like to give small businesses a few ways they can market their products and services on a budget.
Create a Google Business Profile
For local businesses, a Google Business Profile is one of the most effective free marketing strategies available. It allows your business to appear on Google Maps, the local section of Google Search. But for your Business Profile to appear higher on Google Maps or in local results, it needs to be optimized, which means you need to have verified ownership of it, which is done through your Google My Business account, which can take a little time and patience.
Create a Facebook Business Page and Post on Social Media
Increasing social media engagement and building an online community is a free and effective way to grow your small business. While social media doesn’t always contribute to your website’s SEO profile, it does grow your brand’s visibility and creates trust with your audience. Create business pages for Facebook, Instagram, LinkedIn, Twitter, YouTube, etc. and start posting about your services, products, and experiences:
Promote your blog posts, which drive traffic to your website.
Interact with followers to gain engagement, interest, and trust.
Request feedback and info from clients and prospects.
Post excerpts from more detailed content, to create interest and drive more traffic.
Video is also very popular, and you don’t have to hire a professional. Create your own information and instructional videos with your personal devices and use social media apps like Instagram, Facebook, and TikTok.
Make sure you are regularly active and proactive on the social media accounts you create.
A basic website doesn’t have to be complicated or expensive; just a four-page site is enough to get you going online. And you can add additional features as you go along, such as a blog, web store, or portfolio. But you do need to make sure that your content is good – content is king!
Content marketing is highly effective that’s fairly inexpensive. It serves to demonstrate your authority, expertise, and genuine desire to benefit your audience and contributes greatly to your website’s Search Engine Marketing (SEO) profile. Additionally, Google prioritizes high-quality content that answers the questions its users are asking. When you have great content, Google makes your website more visible on search listings, bringing your site more traffic.
Good content helps educate your audience through simple, easy-to-understand language. Avoid industry jargon where possible and focus on terminology that your audience uses to get information related to your products or services.
Remember that many things that are second nature to you are often foreign to your customers. Useful content is vital: use how-to’s, bulleted lists, hints & tips, etc. to engage your readers and boost your SEO.
Local SEO is free, but can take some time, so keep working at your content, keeping it local where you can; Here are some local SEO tips:
Add location-based keywords (i.e. Salmon Arm Physio, Kamloops Auto) to the titles, headings, and body content of your main website pages.
Get listed in online directories.
Create pages and blog posts specific to the areas that you serve.
A great way to build website content and boost your online marketing is to start a blog.
Small businesses use blogs to drive traffic to their website, increase user engagement, boost online visibility, and strengthen SEO. It’s a free way to promote your business online, with useful information that existing and potential clients are looking for.
Posts don’t have to be long and complex; keep it simple and target a different topic with each post. Make sure you incorporate keywords you’re targeting into each post in a natural way to contribute to your website’s SEO.
Partner with Other Companies
Team up with other businesses related to your company for joint events. This can locally offline (like a special event) or online (with a webinar or promo).
Partnering with other businesses means twice as much exposure and access to a new audience.
Industry partnerships are a great marketing tactic because they allow small business owners access to marketing know-how, technology, and customer bases that they could not have achieved on their own. But make sure that you clarify expectations and assess how you can work together that’s profitable for both companies to avoid getting taken advantage of.
Promotions and Special Offers
Running promos and offers is an effective marketing strategy to gain new or repeat business. You may need to offer a product or service at at a cut rate, but the number of new potential leads you get will be well worth it.
Pay Per Click Ads with Facebook or Google Ads
If you only have a tiny advertising budget, it might still be enough to run some Facebook ads! The cost per click for Facebook advertising can be very low.
For many small businesses, word of mouth is one of the best marketing strategies there is. Research shows that customers are more likely to buy a product or service if they get to know about it from strangers; Friends & family, and Google reviews are great too. So always to a great job and people will remember it!
Business Cards
Get some really nice business cards designed and printed professionally, then give them to every person you meet! The more people who find out about your business, the better – even if it’s just a quick glance at a business card or logo.
Today we’d like to show you a few ways that you can retouch and enhance your photos to give your website images a boost, and to add a flourish to your marketing!
Some of these effects can be done with Windows image programs such as MS Paint, other’s are easier with a program like Adobe Photoshop. Whatever the case, in you need help achieving these effects, please get in touch and we’d be happy to assist!
Creative use of Photo Retouching: Some Examples:
Merging two photos together
Here we’re taking a computer software screenshot and mapping it onto a computer monitor image to show it on screen:
Computer screen image
Software screenshot
Complete image
Remove distracting objects to focus on the foreground
In this photo, we removed the distracting detail around the main focus areas to show the horses at their best:
Original image
Final image
Removing reflections and reshaping images
With this image, we re-shaped the image, cropped out the frame, then retouched the remaining image to remove glare and reflections:
Original photo
Retouched photo
From colour photos to sepia
This is a simple case of taking a normal colour image, then creating a sepia effect from it:
Original colour image
Sepia version
Flipping and fading photos
We wanted this goat image to fade into the page from the right, so we flipped it and applied a simple fade to create the effect:
Original goat
Flipped and faded goat
Removing a background and brightening an image
With this image, we removed the background to create focus, and applied brightness and contrast to give the original dull image a boost:
Original photo
Brightened image
These are just a few ways that you can edit your images to create balance, focus, and clarity with your photos.
Look out for more ideas from Gleneden Ridge Design soon!
Online Marketing Plans & Time Banks from Gleneden Ridge Design
We are fully aware of how hard it can be to keep a small business running these days, and with marketing budgets being reduced it’s not getting any easier. That’s why we’ve developed value-added plans for online marketing, blogs, and social media, website maintenance, search engine optimization, graphic design, and website development.
Our SEO, blog & social media, maintenance, and marketing plans run for one year from the date-of-purchase and are calculated at a much lower hourly rate than if you pay for your services on a month-by-month or hourly basis.
Similarly, our design & development time banks offer an increasing discount on our hourly rate, depending on the number of hours that you purchase. Time bank hours do not expire; you just ‘top-up’ when you get low.
Here’s the full range of Gleneden Ridge Design Plans and Programs:
Annual Website SEO & Maintenance Plans
Our Search Engine Optimization programs include initial SEO setup and configuration, monthly Google Analytics reports, and continuous on-page and back-end adjustments to your website to maximize its search potential.
SEO plans now also include a maintenance component, so we keep your core software, modules and plugins, and settings up to date, as well as running regular backups.
Blog and social media programs include the setup of your blog page, integrating the new blog (or an existing one) with your social media accounts (if required), quarterly post schedules, writing, design, and setup of weekly or bi-weekly blog and social media posts, and posting to all applicable online channels.
Get a better hourly rate by purchasing a Gleneden Ridge Design Time Bank! Gleneden Ridge Design is priced to make marketing easier on your pocket, so you can grow your business without blowing your entire budget on websites and graphics, but if you purchase a Design & Development Time Bank, you can secure a lower hourly rate and save as much as 33% over the standard rate.
Custom SEO, Campaign, Development, and Design Programs
If you need a customized SEO, Social Media, or Marketing Program, then we can create a program just for you. Whatever you need, we can come up with a program customized to your requirements. Just contact us and tell us what you need and we’ll do the rest!
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